A real-life version of gaming-style loot boxes has reignited debate over the line between gaming and gambling. The physical prize boxes, branded “mystery boxes”, have recently been hawked by some of ...

Mystery boxes have become increasingly popular. The box company has a selection of items and randomly selects several items to put in the box before sending it out to the buyer. Each box will have the ...

Mystery boxes are a creative way for brands to move products and create a memorable experience for buyers. In 2023, brands are finding that mystery boxes, while not a new marketing tactic in the ...