Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define ...

When searchers find your site, what will they see? A/B split tests and multivariate testing provides customized results on the fly. A/B testing and/or multivariate testing is one of the best ways to ...

Multivariate statistical inference encompasses methods that evaluate multiple outcomes or parameters jointly, allowing researchers to understand complex interdependencies within data. Permutation ...

Although unbiasedness is a basic property of a good test, many tests on vector parameters or scalar parameters against two-sided alternatives are not finite-sample unbiased. This was already noticed ...

This is a preview. Log in through your library . Abstract In this paper, we argue that claims of necessity and sufficiency involve a type of asymmetric causal claim that is useful in many social ...