A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Outbound marketing is becoming less popular, causing the business community to turn to inbound marketing. Through blog posts, videos, social media posts and newsletters, this marketing technique ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

Opinions expressed by Entrepreneur contributors are their own. Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to ...

Building a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

Hypertargeting enables incredible precision and personalization in advertising, leading to enhanced engagement and improved return on investment. Assessing goals, audience data, product service and ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...