A successful business creates, monitors and updates an overall marketing plan. This plan typically includes the elements of sales and advertising as tools in the organization's marketing mix.

Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

It helps businesses achieve their aims by creating a cohesive strategy to increase sales. Each element must be balanced and consistent with the others to ensure the success of the marketing campaign.

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Remember the days when we used to talk about the type of processor we had in our computers? Nobody really cares or knows anymore what processor our iPads or iPhones or laptops or Samsung products have ...