With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

In a follow-up to the fall 2007 special section of Journal of Public Policy & Marketing that examined implications of the American Marketing Association's (AMA's) 2004 definition of marketing, the ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

In 2004, the American Marketing Association announced a new definition of marketing. This special section examines the implications of this definition for (1) scholarship—in particular, scholarship ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...