Sacramento's Sactown Makers offers a free Marketing 101 Workshop featuring tips and a talk by entrepreneur Celia Surridge.

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

In the digital age, email marketing continues to be a cornerstone of communication strategies for publishers. It provides an ...

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...

Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been paying ...

You will not find many people more critical of the state of recruiting than I am. It is broken beyond repair and in desperate need of replacement. You can't hire great people by searching for keywords ...

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express ...

With the number of mobile users now exceeding desktop users, the importance of a strong mobile marketing strategy is no longer in question. Even so, many service-oriented businesses are putting off ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

The 2022 general elections are now less than three weeks away, as mail-in ballots will be mailed out to voters in Colorado the week of Oct. 18. When we were students in the 1960s, election campaigns ...