Take the time to understand the six stages of the consumer buying process. Doing this ensures that your marketing strategy addresses each stage and leads to higher conversions and long-term customer ...

The transition from a bull market into a major correction is usually a gradual and vague affair; it's not a sudden event. Many examples from past bull markets show fan formations and distribution tops ...

Spend a minute searching online, and you’ll find hundreds of go-to-market strategy articles, templates, tips and tricks. Lists of best-practice recommendations abound. The plethora of information, ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...