As a user of modern applications and services, you’ve almost certainly interacted with a variety of email notifications. These messages alert you when your post was shared on a social network, remind ...

The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate. Referral traffic ...

"Conversion" means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...