MAC Cosmetics will be hitting Sephora in March 2026, and the beloved makeup brand has enlisted pop star Chappell Roan as its ...

Gabbriette and Quenlin Blackwell appear in the campaign with the pop star, who was announced as a global face of the brand in December ...

Chappell Roan is the new face of MAC Cosmetics, but it isn’t the face you might expect. Roan, known best in the beauty world or her colorful and dramatic stage makeup, is stripping it all away for the ...

MAC Cosmetics will be rolling out to Sephora stores in the United States and Sephora at Kohl’s beginning March 2.

As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

The partnership highlights how legacy beauty brands are navigating declining sales, shifting consumer behavior, and a more price-conscious market.

The retail expansion is part of the Estée Lauder Cos. CEO Stéphane de La Faverie's strategy to accelerate consumer coverage.

Doja Cat is sinking her teeth into the world of MAC Cosmetics. “Welcome to the MAC family, Doja,” said Aïda Moudachirou-Rebois, MAC Cosmetics senior vice president and global general manager, in the ...

If you missed out on the first Selena makeup collection by MAC Cosmetics, then you have a second chance at a new one! MAC Cosmetics took to social media to announce their new Selena collection coming ...

Hold the spray 12 inches from your face and spray. You can use this before makeup as primer, after to lock it in, or for those makeup-free days for some extra hydration. An initially skeptical shopper ...