“Loyal customers require fewer incentives to purchase because they are ‘regulars,'” Weinstein explains. “Here’s an example of ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Serge Vasin is Founder and CEO of Liquid Access, a SaaS platform transforming loyalty programs and subscriptions into shareable assets. A decades-old industry staple, almost every business today has ...

Hotel loyalty programs often sound like the perfect way to gain a little extra from your trips, but how do these programs ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points. “We are thrilled to give the brand’s loyal ...

Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we move into the era of Web 3.0, there is an opportunity to revolutionize these ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

MONTRÉAL, Oct. 29, 2025 /CNW/ - adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty ...

Consider what it means to be a sports organization in 2023. Is the success of their brand simply a parallel to the quality of each team’s performance, how proficiently an organization advertises their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Question of the day: How do you navigate the world of loyalty programs, reward systems, ...