Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

I remember my first ever loyalty card was for American Eagle when I was 14. It added something legit to my keychain that otherwise consisted only of a house key, which was super cool to my teenage ...

American’s biggest AAdvantage changes in 2026 surround its Loyalty Point Rewards. These are the perks members receive upon ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

If you're the rewards card and store loyalty type, we have big news for Target shoppers. The retailer announced plans Monday to roll out a new Target Circle loyalty program to replace Cartwheel. From ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Is your keychain or wallet weighed down by customer loyalty cards? Use a loyalty card app on your cell phone to store them instead. Adding your loyalty cards into the apps is a simple process—you ...

Station Casinos’ Boarding Pass loyalty card is evolving again. When card-carrying customers of the city’s largest locals casino chain make their way to any of the company’s 20 properties — including ...

The grocer is slashing prices on “thousands” of everyday products in a bid to undercut loyalty card prices offered by rivals ...