According to HubSpot, 46% of all searches done online are local. This means that owners of local businesses can and should leverage this information to their advantage through search engine ...

Healthcare practices primarily serve a local community. Patients want their providers to be conveniently located near their home or office, without having to drive more than 20 minutes to get there.

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

About 40% of small businesses outsource some or all of their local search engine optimization (SEO) needs. Local SEO can help you reach nearby customers, boost sales, and improve your ROI. Searches ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

Law is a competitive industry, especially when it comes to SEO. But if you’re just focusing on the big keywords in search of traffic, you could be wasting a lot of effort. A location binds most ...

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: This article tackles general SEO best practices and uniquely effective tactics for home ...