Live online shopping is giving some businesses a big boost. [DOWNLOAD: Free WHIO-TV News app for alerts as news breaks] In less than half an hour, Justin Frederickson auctions off more than 100 ...

As live shopping surges in popularity, Whatnot, the largest live shopping platform in North America, has released its 2026 ...

Live shopping is no longer a niche trend—it’s transforming the way we shop. According to Whatnot, the largest live shopping platform in North America, shared passions are driving this retail ...

For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...

Whatnot's cofounder and CEO Grant LaFontaine explains how his team has managed to evoke the feel of in-person shopping inside an online experience.

Once a quieter corner of fashion retail, jewellery is now thriving in the loudest part of the internet: TikTok. From 15-second stack-styling videos to six-hour live streams selling freshwater pearls ...

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to be the year that live shopping took off in the ...

Live stream shopping, blending social media and e-commerce, is helping small businesses grow while giving consumers a hands-on experience from home. U.S. live commerce sales have reached $50 billion, ...

In less than half an hour, Justin Frederickson auctions off more than 100 collectible comic books through the live shopping app “Whatnot.” “You can move a lot more product quickly,” Frederickson said.