A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

East County residents could have access to more reliable Trolley service this fall, with the Metropolitan Transit System’s Board of Directors today approving plans for the Copper Line. This line will ...

As part of its ongoing commitment to increase reliability of and build resilience into the electric system, Entergy Louisiana recently completed the Mississippi River transmission crossing from ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...

The final environmental impact statement regarding Enbridge, Inc.’s proposed Line 5 Segment Relocation Project in Ashland, Bayfield, and Iron counties was released by the Wisconsin Department of ...