If every company has to be a technology company these days (because everything you make or sell either uses or at least relies on technology), then every company needs to know how to create products — ...

While Lean principles have been known and applied in a variety of manufacturing processes, the applications in product development have been slower to come. Several companies have also applied Lean to ...

Not finding out what your customers want kills your startup. It’s the single most important thing our team needs to be focusing on. And it is your job as the CEO, to lead the way in discovering how ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2015, during my tenure at a large e-commerce company as a principal product manager, I ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Innovation is vital to any successful business, but it can be challenging to achieve. Nearly ...

Most entrepreneurs work endless hours to create the best product they can muster before taking it to market. Eric Ries thinks that’s the worst thing a start-up can do. Having failed several times ...

Developers embrace “lean” development, but entrepreneur Ash Maurya says they need to get back to the movement’s roots in manufacturing to understand how it can apply to user research. The reward? A ...

At least half of all product launches fail to live up to companies’ expectations. For every four projects that enter development, only one makes it to market, according to a recent study at Georgetown ...

Old-school approaches to marketing were often described as “spray and pray.” Marketers would launch a massive campaign in as many places as possible and hope that something worked. More customers ...

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