AI-powered toys have moved from novelty shelves to the center of the holiday shopping aisle, promising smarter playmates that can listen, talk and adapt to a child’s mood. Behind the glossy packaging, ...

'Tis the season for giving, and toys reign supreme for the holidays’ youngest revelers. But in the holiday rush, there are some items, and even age groups, that may not make it on the list of people ...

A child asks a toy a question and gets an answer back—not a recorded phrase, but a new sentence, formed on the spot. That is the shift now happening in toy stores. A growing number of stuffed animals ...

Tuesday’s inflation data will be closely watched for signs that businesses are beginning to pass the cost of tariffs on to U.S. consumers. One category where we’re already seeing evidence of that? Toy ...

Retailers are poised to push smaller and less expensive toys this holiday season — a bid to tempt skittish shoppers as inflation hikes prices for everything from gas to groceries. MGA Entertainment, ...