Nine women, competing on four different teams, are part of driver lineups for this weekend's Rolex 24 at Daytona. Yes, that's a record. Claudia Hurtgen was the last female racer to capture a win at ...

Forbes contributors publish independent expert analyses and insights. I cover the high, technical, and artistic ends of the watch industry. Among Rolex’s more than 150 annual sponsored events across ...

Rolex doesn’t have to do much to dominate coverage of any show of luxury watch introductions – one little tweak of an iconic case design is usually enough to break the internet. But Rolex earned its ...

Since 1980, Rolex has been a partner of the LPGA, serving as its Official Timekeeper. Rolex supports the most prestigious events, players and organizations in golf and encourages the development of ...

Call it a reaction to so-called quiet luxury or the noticeable move toward pared-back vintage-inspired timepieces – because lately, in other places, watches have become noticeably more extravagant.