LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

The ultimate building experience awaits as LEGO Store South Africa unleashes their most impressive Black Friday collection yet. With jaw-dropping discounts across premium sets and double VIP points ...

Bringing together generations of brick-loving communities, the LEGO Group launches new LEGO Insiders platform. Formerly known as LEGO VIP, the new membership programme rewards play with exclusive ...

It's almost May, and that means Star Wars Day is nearly upon us. Undoubtedly, other retailers will also be getting in on the action, but there's one retailer we can always rely on when it comes to May ...