The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

LEGO announced the ‘Smart Brick’ at their first-ever CES event. When people talk about CES, they’re usually talking about the ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO SMART Play, unveiled in a keynote presentation at the annual consumer electronics show, is described as one of the most ...

When a small square ‘Smart Brick’ was combined with LEGO blocks assembled in the shape of a car, a ‘vroom’ sound of starting ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

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The proposed Lego iMac G3 set, a tribute to Apple's iconic design, gained sufficient public support to be considered for ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...