Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...
Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.
The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...
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