Once a popular bourbon around the world, including India, Jim Beam has faced slumping demand in the past several months, causing an oversupply in its whiskey bottles.

It really has been fascinating, watching the bourbon and rye whiskey lineup of Jim Beam be revamped in the last few years, at least when it comes to the subject of age statements. Only a few years ago ...

The team behind Jim Beam, the most iconic name in bourbon, continues to build on 230 years of family legacy, staying true to form while innovating for the next generation of whiskey drinkers. ByChris ...