The increasingly global marketplace, coupled with new communication vehicles such as the Internet, have changed the traditional tactics used in marketing. Today's marketing practitioners must ...

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At some point in their careers, nearly all marketers find themselves facing the inevitable, age-old question: Should I pursue an MBA? On the one hand, there's the difficulty factor to consider.

Marketing and Finance are the two most popular MBA specialisations, and both have become extremely important for helping economies. This leaves students with a tough choice about which one is better; ...