When it comes to romantic relationships, having an internal locus of control can be incredibly important. But what exactly is an internal locus of control, and why is it so essential in relationships?

In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

There is a concept in the psychological literature known as locus of control that is unfamiliar to most people, even though, once defined, is commonly understood. Locus of control is an individual’s ...

American psychologist Julian Rotter developed the concept of "locus of control" in the 1950s, describing it as "the degree to which a person perceives an outcome as being contingent on their own ...

A test of the construct validity of the Health Locus of Control (HLC) scale is presented within the largerframework of Rotter's social learning theory. Self-reported compliance behavior was predicted ...