Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. On the internet, brand recognition can only get you so far. Competition is springing up in ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

Brands need to start combining influencer marketing and branded content under a unified strategy. Influencer marketing and sponsored content are not new concepts. Celebrity product endorsements date ...

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

KFC U.S. has appointed Melissa Cash as its chief marketing officer. Cash joins from rival fried chicken chain Wingstop, where ...

Through its flagship platform GrowCast Show, Better Than Normal produces high-conversion interviews and video podcast marketing to help clients strengthen credibility, overcome sales objections, and ...