Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
Greg Davis, vice president of commercial channels for Dell, said the company was committed to keeping the company's channel program off-limits to the direct side of Dell, and that Everdream's ...
Java specialist Azul has taken steps to expand its global partner programme on the back of decent growth with the channel. The firm has seen its engagements and revenues with partners increase since ...
The telecom giant’s U.S. leader and director of partner markets shares the ambitious work that Vodafone is doing to revamp its U.S. strategy with its eyes set on the indirect channel. Vodafone ...
For years, subscription businesses relied on a simple growth engine: Spend heavily on direct-to-consumer (DTC) acquisition and watch the subscriber base grow. The model worked well — until it didn’t.
PHILADELPHIA--(BUSINESS WIRE)--Comcast Business announced today that CRN ®, a brand of The Channel Company, has named Craig Schlagbaum, vice president of indirect channels, to its exclusive 2018 list ...