The Big Pilot’s Watch 43 Tourbillon Markus Bühler has been 20 years in the making. Its origins trace back to 2003 when Markus Bühler—IWC’s current associate director of watch and movement assembly—was ...

The next time you’re careening around a Formula 1 course, or in a jet plane doing loop-the-loops in the sky (or simply dreaming about it), don’t forget to bring along the new Big Pilot’s Watch Shock ...

For the occasion, IWC has created two variations of the Big Pilot’s Watch AMG G 63, one in 18-karat Armor Gold and one in ceramic matrix composite (CMC). The gold iteration echoes the color palette of ...

After an alluring collaboration with Lewis Hamilton for a teal-colored Portugieser, IWC now readies a long-awaited successor of its Markus Bühler Big Pilot’s Watch. Aptly named the Big Pilot’s Watch ...

IWC has expanded its popular Big Pilot’s aviation watch lineup with three new models, including the collection’s first chronograph, sure to be coveted by Big Pilot’s enthusiasts. Limited to 500 pieces ...

Lovers of German and Swiss engineering now have a watch of their very own. IWC and the German automaker’s performance sub-brand go way back. The Swiss watchmaker has been an “official engineering ...

IWC has long perfected its recipe for success in the release of slightly-tweaked versions of its mainstay watches, but this year’s digital Watches and Wonders exhibition saw something different.

IWC Schaffhausen is dressing up its beloved Big Pilot’s Watch for a sleek new limited edition. The Swiss company has just announced a “Black Carbon” variant of the classic, oversized and highly ...

IWC’s famed pilot’s watch is so iconic for its scale that it’s literally known as the Big Pilot. Which makes the news out of this year’s big watch trade show that IWC’s Big Pilots are getting smaller ...

Editor’s Note: Watches & Wonders (formerly SIHH) has moved online and Baselworld 2020 is canceled, but that hasn’t stopped watch brands large and small from debuting their new wares. Stay on top of ...

Bradley Cooper has been an official ambassador for IWC since 2018, so it comes as no big surprise that he is set to wear a watch by the Swiss brand at the Oscar ceremony on Sunday night in Los Angeles ...

Forbes contributors publish independent expert analyses and insights. I cover the high, technical, and artistic ends of the watch industry. During the broadcast of the 2019 Oscars on February 24, 2019 ...