Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many business owners, you're most likely heading into 2021 with a sense of uncertainty.

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

Goal setting is a critical element to any successful team. If businesses fail to create an environment for team members and leaders to set goals, they are firefighting. Firefighting is the concept of ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Objective planning is a universally recognised career development process. In any job, you will be asked to set your own objectives and be given certain objectives that your manager expects you to ...

Cost-effective learning in business requires that people know what to learn and why they are learning. But that is not enough. We should also evaluate the learning to make sure that the time and money ...

“The Almanack of Naval Ravikant” underscores the importance of setting a clear goal, particularly in the realm of business. Naval Ravikant’s approach to achieving wealth and financial success is ...

This guide looks at how investors can analyse their investment goals and objectives and align them with appropriate investment strategies. The first step to deciding what to invest in is setting your ...