Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...