Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second quarter alone, its users spent 27.4 billion hours engaged with its platform ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...