Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is ...