Having spent more than two decades neck deep in customer relationship management platforms, I have seen just about everything and been asked things that would make you cock your head like a dog ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...

Operational customer relationship management tools offer advanced custom workflows, visual pipelines, and day-to-day operation management tools to provide the best client experience with minimal ...

Here’s how a CRM system – while distinct from a sales tool – can help create the foundation for successful sales outcomes. CRM builds trust and consistency, forming the foundation for meaningful sales ...

Does “Off-the-Shelf” Contact Center Integration Really Work? Your email has been sent CRM and contact center solutions promise seamless integration in a few clicks, but that’s rarely how it goes. See ...