The Detroit Lions will no longer have to complain to referees about a questionable ball placement, since technology is coming to the rescue. The NFL and Sony’s Hawk-Eye announced a partnership Tuesday ...

The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual measurement ...

A cutting-edge virtual measurement system will make its NFL debut when the 2025 season kicks off in less than two weeks, to help make the most precise ball placements the gridiron has ever seen. The ...

The NFL announced this week that it will use a high-tech system of cameras in the upcoming season to track the ball down the field and determine whether a team gets a first down. Sony's Hawk-Eye ...

The NFL will replace the chain gang with a virtual measuring system starting in the 2025 season. The virtual system, developed by Sony’s Hawk-Eye, will determine the line of scrimmage and can be used ...