Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web ...