Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Match Group, the parent company of Tinder and Hinge, claims it has won “concessions” from Google in its antitrust battle against the search giant. On Friday, Match withdrew a restraining order after ...