Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly before expanding into new markets.