CNN reports the remainder of the landmark trademark case between GEICO and Google was settled out of court: GEICO, the No. 4 U.S. auto insurer and a unit of investor Warren Buffett’s Berkshire ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Overture Services Inc. has settled a trademark ...

Earlier this year, the insurance company Geico filed suit against Google and Overture over what they deemed were trademark violations in search related advertising. According to Geico, protected ...

If you tap "Geico" into Google's search engine these days, the first match is a link to the gecko-themed motor insurance giant's Web site. No surprise there; but the five subsequent matches tell you ...