GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

GE HealthCare built a brand campaign that helped the company hit a $35 billion marketing cap. The new company launched into a competitive field, and needed a distinct brand identity. The company was ...

Andy Markowitz, general manager Performance Marketing Labs at General Electric (GE), reveals how marketers should be approaching digital and how he keeps up with the latest trends What is GE’s ...

At our Performance Marketing Insider Summit in New Orleans, top brands Coca-Cola, Mastercard, Lenovo, GE Appliances, and Potbelly shared insights on enhancing the customer journey through card linked ...

The reasons behind this rally are obvious: electricity demand is on the rise, production capacity is expanding, profit ...

GE took over the entire print edition of The New York Times on Tuesday, Dec. 6, the first single advertiser takeover in the paper’s 171-year history, according to information shared with Marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I recently finished William D. Cohan’s epic history of General Electric called Power Failure ...

Way Back Wednesday Video! The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model ...

BOSTON--(BUSINESS WIRE)--Suffolk, one of the most successful, privately held building contractors in the country, announced it has hired former E*TRADE Chief Marketing Officer (CMO) Lea Stendahl as ...

Are you a print subscriber? Activate your account. 7 min 7 sec ago By Parker Herren - 16 min 1 sec ago By Adrianne Pasquarelli - 1 hour 3 min ago By Jack Neff - 1 hour 25 min ago By Garett Sloane - 5 ...