Jaguar's latest electric prototype was caught testing in Spain, cloaked in heavy camouflage and emitting the unmistakable growl of a V-8.

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero Zero,” ...

I can’t recall the exact details of when I first saw an original production Audi TT, but I can remember my reaction to it: ...

The pursuit of desire for technical advancement, combined with design innovation meant to elicit an emotional response, ...

The Tata Motors-owned British automaker is about to undergo a complete transformation, one that will cater to a different crowd than before – but it seems the road to the future is a rocky one. Back ...

Facial Coding tests Jaguar's rebrand impact. Is feeling absent from copywriting? Discover how Jaguar's bold rebranding fares ...

Audi has unveiled its new Concept C model, which it says will mark the next chapter in the company's transformation, although it has been compared to a controversial launch from another popular brand.