Of course, the study of friction is nothing new; and to explain the 20th-century crisis, and to understand where tribology ...

How much do you know about friction? Jennifer R. Vail's charming, if sometimes technical, "biography" of the force showcases its amazing and largely overlooked role in everything from climate change ...

Customer effort is both the most important and the most overlooked factor in building true customer loyalty. Unnecessary effort, a.k.a. friction, is particularly damaging. Starting a friction log will ...

As the biggest name in U.S. e-commerce, Amazon tends to set the curve for customer expectations. The company first introduced buyers to one-click purchasing in 1999. At the time the concept was seen ...