Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

Samsung Ads, the advanced advertising division of Samsung Electronics, is launching a new interactive advertising format for advertisers called Creative Canvas. The new creative suite, already ...