Ford Motor Company is reshaping its strategy, cutting mainstream models, and focusing on trucks, SUVs, and high-margin ...

Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Ford is ending production of the F-150 Lightning truck and pivoting to focus on manufacturing hybrid vehicles and smaller ...

The Ford Motor Company has announced a comprehensive consumer-driven strategy shift that aims to maximize its profit growth, and deaths are following ...

Ford's Tennessee Truck Plant at BlueOval City will be repurposed to manufacture a gas-powered line of "Built Ford Tough" ...

Ford announced on Monday that it will produce all-new Built Ford Tough truck models, which are gas-powered, with production starting in 2029. Ford originally announced it would produce EV trucks in ...

Ford shifts Blue Oval City production from electric to gas trucks, prompting state officials to consider renegotiating the ...

Ford has made the decision to end the F-150 Lightning's production for good and will shift its EV focus to more compact, affordable varieties.

Ford Motor Company is backing off their electrification plans, shifting their focus to more hybrids, and ending the ...

Ford's $13B EV losses and decade of stagnation expose the blue-chip myth—legacy automakers face an unbridgeable gap.

Philip Uwaoma Guessing Headlights via Associated PressFord Motor Company has announced a significant U.S. recall affecting ...

Ford Motor Co. announced a realignment of its long-term strategy, shifting investment toward hybrids, affordable EVs, ...