Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Shopping for clothing used to be a satisfying, carefree pastime. But the pandemic halted the act of shopping as we know it. Retail store owners have unique obstacles to overcome. Small, enclosed areas ...

Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Though shopping is a major part of digital life, buying clothes online is still a somewhat fraught experience. Trying clothes on at the store is still an integral part of the shopping experience, ...

Walmart shoppers now have the option of using a beta version of fitting room technology that allows them to choose from a number of different models to "try on" different articles of clothing. When ...