FRISCO, Texas - The first-ever Xbox Bowl college football bowl game is set to be played in Frisco this month. The game marks the Xbox brand's entrance into the college football scene, a pairing which ...

In 2001, Xbox entered the console war with a machine that looked nothing like what we have today. This was Microsoft’s ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Microsoft is sponsoring a college football bowl game, with the first ...

FRISCO, Texas — The pageantry and novelty of bowl season never disappoints. From a resurrecting Pop Tart to a mayo bath, you'll see some truly unique things in December college football bowl games.

FRISCO, Texas -- Arkansas State's 34-28 win over Missouri State in the first-ever Xbox Bowl on Thursday night secured a winning record for a program that engineered one of the more dramatic ...

Microsoft Xbox is no stranger to outside-of-the-box marketing collabs. Just this year, the company launched Xbox-branded Crocs and limited edition SpongeBob controllers, partnered with LG to bring ...

The college football bowl game schedule will have a new addition, as details of the first-ever Xbox Bowl were revealed on Thursday. ESPN announced in a release that the Xbox Bowl will be played at ...

The first Xbox Bowl kicks off Dec. 18 in Frisco, featuring Missouri State vs. Arkansas State. Xbox promises themed game-day experiences as it enters college football sponsorship. The bowl airs on ...