As marketing has become increasingly digital, it has also become more measurable, which allows organizations to better quantify the impact of this function — something that proved elusive in an analog ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

Litera acquires UK-based Objective Manager, enhancing its ability to provide actionable data to customers, which supports business growth and talent retention. CHICAGO--(BUSINESS WIRE)--Litera, a ...