Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

Adapt and Case Study 2.0 offer a fire resilience–oriented riff on the famed midcentury program instigated to address the post ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

The clinical interpretation of genetic testing results remains one of the most significant hurdles in effectively applying genomics in modern medicine. Errors in variant interpretation, whether false ...

Simply sign up to the Business education myFT Digest -- delivered directly to your inbox. Case studies are widely used in teaching at business schools, blending academic research and rigorous insights ...