An Arizona state court dismissed a lawsuit against H&M claiming that it violated Arizona's privacy laws by installing tracking pixels in its marketing emails. The class action was brought under ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Researchers find that tracking pixels—small pieces of embedded code that can transmit user data to third ...

Overview Email tracking extensions now go beyond simple “read receipts,” offering real‑time open alerts, link and attachment tracking, analytics dashboards, and ...

Email marketers won a legal victory last month when a federal judge threw out a class-action suit that accused a California retailer of collecting information through email tracking pixels. The ...

H&M was represented by Fox Rothschild attorneys Odia Kagan and Philip Abbruscato. The firm predicted in a news release that the decision would "set a crucial precedent for similar cases" brought under ...