Three-in-ten U.S. adults say they at least sometimes get news from newsletters, but many don’t read most of the newsletters ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Email newsletters are all the rage these days—and much of their appeal revolves around the way they’re delivered. You know the drill, right? Unlike traditional online news sources, where it’s up to ...

Marketing and other industry pundits have been preaching that email is dead for ages. However, there is no method that better maintains customer engagement and brand loyalty than this so-called ...

"Isn't email dead?" Time and time again marketers hear this, but what's dead is the old way of email marketing, where you pop up in audiences' inboxes with a mediocre discount code once a month. The ...

In today’s marketing landscape, newsletter advertising is essential to standing out from the competition. However, before you dive in, you’ll need to know the basics of what it entails. Email ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Opening your email inbox is rarely fun. According to a survey by research firm The Radicati Group, business users can now expect to receive as many as 140 emails every day. Some of those emails will ...