In today’s digital age, the size of your email list doesn’t necessarily dictate your earning potential. Many entrepreneurs ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Well-executed email marketing campaigns have been a mainstay ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. The post The real reason so many teams are struggling ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. With all the talk of text message marketing, it is essential ...

Whether you're about to start a company or just looking for new ways to help your small business succeed, launching a marketing channel can feel daunting. That's certainly how Davis Nguyen, the ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named a Leader in The Forrester Wave™: Email Marketing Service ...