Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...

For start-ups, email marketing can seem a little daunting. Email is an expansive marketing tool in terms of design, content and strategy. The Good Marketer's found Tom Welbourne explains how marketers ...

Welcome, marketing aficionados! Are you tired of hearing that email marketing is dead? Well, it's time to debunk that myth. Today, we're diving into a recent episode of the Marketing Smarts Live Show.

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Consider this statistic: 71 percent of marketers say they’re sending more emails than ever before, according to email platform Knak’s 2023 benchmark report. What’s more, the average professional gets ...

1. Invite web customers to sign up during checkout – ask for the most important data. 2. Incentivise customers to sign up to your email marketing – e.g. with loyalty points, discounts off future ...

Think you're up-to-date on the latest email marketing trends? Think again! In this session, email expert Jay Schwedelson will uncover the latest and greatest email marketing tips, trends, and tactics ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

Knowing how to effectively market your products or services is crucial to standing out in today’s competitive business landscape. Many entrepreneurs often turn to tried-and-true marketing advice to ...

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