Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

The Wharton Model is extrapolated for 24 quarters with appropriate assumptions. The problems involved in specifying a fresh model for long range forecasting are then outlined, including "endogenizing ...

Whether your econometrics are carried out in house, by an independent supplier or media agency, marketers in search of greater confidence in the numbers should roll up their sleeves and gain a better ...

State & Local Government Review, Vol. 10, No. 3 (Sep., 1978), pp. 92-99 (8 pages) A quarterly econometric model, the Louisiana Revenue Projection Model, is developed and tested for forecasting state ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...